NISSAN’S PROJECT TITAN

Nissan had a very special reason for building a “crowd sourced” custom Titan Truck. They would be partnering with the Wounded Warrior Project (WWP) to honor all those brave Americans who have served since the September 11 tragedies. Nissan asked America to help design and build the custom truck to take two WWP vets, Kevin McMahon and David Guzeman, on an Alaskan adventure.

The expedition was chronicled for their 10 day trip in the Alaskan wilderness which, when finished, premiered on the History Channel on Veterans Day in 2014. The film can still be viewed on Nissan’s YouTube channel. According to Nissan, the project was designed to raise awareness for WWP, an organization that provides support and empowerment to servicemen and women returning from combat duty.

Directed by Austin Wilson, Project Titan was a massive success. Not only did it reignite interest in Nissan’s Titan truck, both commercially and socially, it also brought the challenges facing wounded service members to the nation’s attention.

On their expedition with Project Titan, Guzman and McMahon encountered many people who had close ties with WWP and the veteran community, including outdoor adventure photographer Cory Richards, fellow veteran Chris Kendrick, and WWP supporter Chef Evan Funke.

While on the adventure Richards shares how he was diagnosed with post-traumatic stress disorder after nearly dying in an avalanche while on a photo expedition. Guzman and McMahon expressed nothing but empathy and caring for Richards story and their shared struggles with PTSD.

Guzman and McMahon’s journey was immortalized in the short film, which urged viewers to consider donating time or money to WWP. Project Titan (and the story behind it) is humbling, and Nissan was commended for taking on this bold creative film. Choosing to raise awareness for a good cause in addition to building excitement for an awesome truck.